“Outside of wedding photography, I also photograph brand campaigns, this includes working with models to create images that bridges the gap between your product and your target audience ”
- Joshua fernandez
In my shoot with MYSA we spent the day shooting 10+ gym wear outfits and a couple of tracksuit sets. The deliverables were standard front, back and posed website product images. I was given full creative control and freedom during this shot and we even had time to shoot some video at the end. Below are a selection of my favourite shots.
Brand Campaigns
I work closely with brands to capture the essence of their product to best present them to the world in a visual format. This includes stylised photo and video-shoots for your campaign.
I believe in the power of human connection. Rather than relying solely on products, I focus on using real people in campaigns to convey emotion and relatability. People connect with stories, with faces, and with the genuine moments that remind us of our shared humanity. I think this approach makes campaigns more powerful because it’s not just about the product it’s about the experience.
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